Logo Design Launchpad

Company / Organization
Name*
First Last
Your Title or Role
Email*
Phone

Brand Development
1. Company Brand
What is your organization all about? Who are your customers?
What is the name of the company, organization or project?
Ideal Customer
Please describe your ideal customer. There may be more than one ideal customer depending on the product or service. If this is the case please break down the ideal customer into groups based on the product offering:
Other brands that target this ideal customer
Please provide examples of other brands that target this same customer and explain what is similar or different between their company and yours. These brands may not be in the same business as you. The key thing is that they also target people that you do.
What are your near- and long-term goals for your organization that would affect the structure of your brand and/or visual identity of your brand?
How do most of your customers discover your company brand? Is it through a sales rep, via an online channel, radio commercial, etc.?
When a representative from your company identifies themselves, what is the company name and/or product name(s) that they will mention right away?
What are the biggest pain points for your target customer, client or audience? How does your organization address these pain points?

Visual Identity
We believe strongly every company must have a defined visual brand that is used consistently across all communication channels.

Do you have existing branding that we will use? (This would include fonts, colours and other design elements.) If you already have an existing Brand Guidelines document, please send it directly and fill in the following questions only if we will be reworking these guidelines. If you do not currently have a Brand Guidelines document, please fill in the following.
Branding Colours
If you have established colours, please provide them below (PANTONE colours preferred). If you don’t have established colours, find palettes you like or provide a description of the colours and look you think will represent your organization. You may also opt to leave it to us to explore and come back to you with proposed colours.
Examples of branding
If you have branded materials please specify what you will provide (e.g., Business cards, letterhead, ads, company vehicles, etc.). If you do not have your own company materials or wish to evolve your brand, please provide examples of other company materials that you like. Do not only consider other organizations in the same industry as inspiration is often best found in completely different verticals.
Upload examples of branding (optional)
Max. file size: 256 MB.
Typography
What are the main fonts you will use? If you have established fonts, please provide their names (and font files if you have them). If not, please state any preferences you may have (optional)
Upload font files for established fonts you would like to use (optional)
Max. file size: 256 MB.
Inspiration
Please provide some other objects, images or words that may inspire our design.
Upload images that may inspire our design (optional)
Max. file size: 256 MB.

What are some other comparable but non-competing organizations that you look to for reference?
Please list URL links to your social media channels (if applicable)
Notes
Please provide any other notes or details we should know about this project.
Comments
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Brand Development

1. Company Brand

Visual Identity